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UID:239c32234d4b9368b209e5b141597954@egytraining.org
SUMMARY:Strategic Marketing For Non-Marketing Professionals Interactive Wor
 kshops
DESCRIPTION:Introduction\nAll managers need to know about the various aspec
 ts of marketing and how they impact business life. They will need to know h
 ow market segmentation is done. They will need to be familiar with the prod
 uct diffusion curve. They will need to understand Porter’s five competiti
 ve forces model. They will need to be totally familiar with the marketing m
 ix and how pricing strategies are used to enhance the profitability of the 
 business. They will need to be conversant with the AIDA\, DAGMAR\, and Grow
 th Share Models. They will need to understand product market strategies and
  how the product life cycle operates.\nThis course aims to equip managers w
 ith practical knowledge of essential marketing concepts and techniques that
  directly impact business outcomes. Unlike traditional courses laden with t
 heoretical complexities\, our approach is straightforward\, aligning with t
 he practical needs of managers.\n \nCourse Objectives of MARKETING FOR TH
 E NON-MARKETING MANAGER\n\nIntroduction to the marketing for nonmarketing m
 anager \nUnderstanding the marketing models and techniques \nThe marketin
 g segmentation and the basis of the family life cycle \nPractical for the 
 segmentation success \nPorter’s five competitive forces\nMarketing model
 s AIDA and DAGMAR\nFamiliarization with Marketing Fundamentals\nComprehen
 sive Knowledge\nApplication in Segmentation\nCommunication Competence\n\n 
 \nMARKETING FOR THE NON-MARKETING MANAGER Course Outlines\nDay 1\n\nMarket
 ing Models and Techniques\nMarketing segmentation\nSegmenting on the basis 
 of the family life cycle\nUsing the product diffusion curve for segmentatio
 n\n\nDay 2\n\nPositioning\nSpecific types of positioning\nWhy segmentation 
 is sometimes not successful\nPractical guidance for segmentation success\n\
 nDay 3\n\nPorter’s five competitive forces\nMarketing mix\nPricing\nPrice
  strategies\nCommunication and sales promotion\nPackaging\n\nDay 4\n\nStage
 s in designing communications strategies\nAdvertising\nAIDA model\nDAGMAR M
 odel\nBranding\nGrowth share matrix\n\nDay 5\n\nBenefits versus features\nP
 roduct market strategies\nThe product life cycle\nCriticisms of the product
  life cycle\nTest marketing\n\nDay 6\nConsumer Behavior\n\nUnderstanding co
 nsumer decision-making\nFactors influencing consumer behavior\nConsumer dec
 ision-making process\n\nDay 7\nDigital Marketing\n\nIntroduction to digital
  marketing\nDigital channels and platforms\nSocial media marketing Search e
 ngine optimization (SEO)\n\nDay 8\nMarket Research\n\nImportance of market 
 research\nTypes of market research\nData collection methods\nAnalyzing and 
 interpreting market research data\n\nDay 9\nGlobal Marketing\n\nExpanding i
 nto international markets\nCultural considerations in global marketing\nGlo
 bal marketing strategies\nChallenges of global marketing\n\nDay 10\nEthics 
 in Marketing\n\nEthical considerations in marketing\nSocial responsibility 
 in marketing\nBuilding trust and credibility\nEthical dilemmas in marketing
LOCATION:Dubai
DTSTAMP:20260614T222916Z
DTSTART:20260823T034500Z
DTEND:20260905T210500Z
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