BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Eventin//Event Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:b1d9144f494b0ad5d2c547871dcb6519@egytraining.org SUMMARY:Advanced Strategies in Marketing &\; Research DESCRIPTION:Introduction\nIn today’s competitive environment\, where econ omic pressures are mounting and markets are becoming increasingly complex\, mastering advanced marketing strategies is critical for success. The Certi fied Marketing Professional training course equips you with essential marke ting concepts and strategies to help you drive demand for your products and services. This course covers traditional marketing topics such as marketin g planning\, marketing audits\, marketing communications\, and market resea rch\, making it an ideal fit for professionals who wish to explore the mark eting field or refresh their existing knowledge.\nThis course is designed t o help you understand and apply advanced marketing strategies and market re search techniques\, which are essential in creating sustainable competitive advantages. Whether you're new to marketing or looking to enhance your ski lls\, this program offers practical knowledge and tools to excel in a rapid ly evolving market landscape.\nCourse Objectives\n\nDefine the marketing fr amework for a business organization.\nConduct marketing audits and analyses to better understand the micro and macro environments.\nIntegrate best pra ctices\, tools\, and models to implement an effective marketing and sales m anagement system.\nDevelop strategies\, initiatives\, and programs to build and sustain a competitive market advantage.\nApply advanced marketing stra tegies and market research techniques to enhance organizational results.\nI mplement marketing planning and execution to drive growth and success withi n the organization.\n\nCourse Outlines\nDay 1: Marketing Management\n\nSett ing the scene: The Marketing Mix: Understanding the 4Ps of Marketing (Produ ct\, Price\, Place\, Promotion).\nMarketing Audit and Planning:\n\nUndersta nding the marketing environment through PESTLE and SWOT analysis.\nPorter ’s Five Forces Model for competitive analysis.\nConducting customer analy sis and competitive analysis.\nPerforming a marketing audit and preparing a comprehensive marketing plan.\n\n\n\nDay 2: Market Segmentation\, Targetin g\, and Positioning\n\nMarket Segmentation: Definition\, criteria for effec tive segmentation\, and techniques for B2C and B2B markets.\nTargeting: Met hods to identify the best target markets.\nPositioning: Steps to create a s trong market position and differentiating your product in the market.\n\nDa y 3: Marketing Communication and Campaigns\n\nThe Communication Process: Un derstanding the key elements of marketing communication.\nCreating Promotio nal Campaigns: How to set clear objectives and tasks for your promotional c ampaigns.\nApplying the AIDA concept (Attention\, Interest\, Desire\, Actio n) in your campaigns.\nSetting advertising budgets and selecting the right media.\nEvaluating promotional campaigns: Measuring the effectiveness and i mpact of campaigns.\n\nDay 4: The Product Life Cycle (PLC): A Strategic App roach\n\nUnderstanding the Product Life Cycle (PLC) concept.\nDeveloping ta ilored marketing strategies for each stage of the PLC.\nUtilizing push and pull strategies effectively.\nManaging the promotion mix and setting market ing objectives aligned with the PLC stages.\n\nDay 5: Marketing Research\n\ nDefining Marketing Research: Understanding the role and importance of rese arch in making informed marketing decisions.\nThe marketing research proces s: Steps from defining the problem to analyzing data.\nSecondary vs. Primar y Data: How to collect and use both types of data.\nDesigning effective que stionnaires for gathering data.\nMarket Research Techniques: Exploring qual itative and quantitative research methods.\n\nWhy Attend this Course: Wins & Losses!\nAttending the Advanced Strategies in Marketing & Research course will empower you to build effective and data-driven marketing strategies t hat yield real-world results. Whether you’re interested in exploring adva nced digital marketing strategies or learning market research techniques\, this course provides you with a strong foundation in both traditional and m odern marketing tactics.\nBenefits of attending this course include:\n\nMas tering advanced marketing strategies such as market development strategies and strategic marketing.\nLearning how to implement market research methods and techniques that can provide actionable insights.\nGaining the ability to conduct thorough market analysis and use insights to build competitive a dvantages.\nLearning the best practices in market segmentation\, targeting\ , and positioning\, which are crucial for building effective marketing camp aigns.\nDeveloping the skills to lead successful marketing campaigns using AIDA\, media scheduling\, and budget management.\n\nBy applying these strat egies\, you will be able to drive demand\, enhance brand positioning\, and improve marketing performance\, giving your organization a competitive edge .\nConclusion\nThe Advanced Strategies in Marketing & Research course is yo ur gateway to mastering the complexities of the modern marketing world. Whe ther you're looking to refine your skills in market research techniques\, l earn about strategic marketing courses\, or understand how to implement a m arket development strategy\, this course will equip you with the tools and knowledge you need to succeed.\nDon’t miss out on the opportunity to beco me a marketing expert with advanced skills in market research and strategic planning. Join this course and start building your competitive advantage t oday! LOCATION:Riyadh DTSTAMP:20260614T222455Z DTSTART:20260604T034500Z DTEND:20260617T210500Z END:VEVENT END:VCALENDAR