BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Eventin//Event Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:71e5a84aa5d8700299dac6bd0bd40277@egytraining.org SUMMARY:Public Relations &\; Corporate Communication DESCRIPTION:Introduction\nPublic relations (PR) plays a pivotal role in sha ping how organizations communicate with their audiences. Public relations p rofessionals are employed across business\, government\, and nonprofit sect ors\, contributing significantly to organizational success. This course is designed to develop the creative and strategic skills necessary for managin g communication strategies and public relations. You will understand how to establish the role of public relations within an organization and focus on key aspects such as corporate communication\, media relations\, and effect ive public relations strategies.\nThrough this comprehensive training\, par ticipants will also learn to create a public relations plan and develop eff ective corporate communication skills to build long-term\, meaningful relat ionships with stakeholders. By the end of the course\, you will have develo ped an actionable PR strategy that can be discussed and implemented with se nior management\, positioning you as a public relations specialist or publi c relations executive within your organization.\nCourse Objectives\n\nUnder stand the definition of public relations and analyze its intersection with other forms of business communication.\nDesign and manage the image\, publi city\, and strategic communication efforts in a business context.\nCreate a nd execute public relations campaigns and media programs effectively.\nBe f amiliar with global trends and international standards governing public rel ations and corporate communication.\nLearn how to measure the success of yo ur public relations plan and understand its impact on organizational succes s.\nGain insight into the key responsibilities and duties of a public relat ions executive and how they differ across various industries.\nDevelop the necessary public relations skills to handle media relations\, crises\, and public opinion management.\n\nCourse Outlines\nDay 1: The Nature of Public Relations and Its Intersection with Media and Journalism\n\nIntroduction to business communication and public relations.\nThe six-point model of publi c relations planning.\nHow media and journalism fit into public relations.\ nManaging traditional and electronic media relations.\nEstablishing objecti ve communication efforts and understanding your audience.\nBudgeting for st aff\, time\, material\, and money in PR campaigns.\nEvaluating the success of your public relations strategies.\n\nDay 2: Press Release and News Relea se - International Standards\n\nUnderstanding the difference between press releases and news releases.\nThe art of writing effective press releases us ing the 6 C's of communication.\nAdhering to PRSA and SPJ ethical standards in the public relations industry.\nMeasuring public opinion and understand ing propaganda models in communication.\nMedia handling during crisis manag ement.\n\nDay 3: Business Communication and Public Relations as a Part of I t\n\nThe role of corporate communication and public relations in an organiz ation.\nThe relationship between marketing communication and public relatio ns.\nManaging internal communication and employee relations.\nBuilding stro ng consumer relations and effective customer relations management.\nMulticu ltural community relations\, government relations\, and international relat ions.\n\nDay 4: Globalization and Its Effect on Public Relations\n\nThe imp act of globalization and technology on public relations.\nSocial media plat forms and effective management of online media relations.\nUtilizing multim edia in business communication and event management.\nThe importance of cor porate social responsibility (CSR) in supporting an organization's core mes sage.\nDesigning events that align with the organizational message.\n\nDay 5: Designing a Unified Campaign Theme – Bringing It All Together\n\nCraft ing a cohesive core message for your PR campaign.\nAssessing the need for P R efforts and researching your target audience.\nPlanning a public relation s campaign with quality standards and consistent themes.\nChoosing the best strategy to deliver your message effectively.\nImplementing and evaluating the impact of your campaign.\nVirtual campaign design based on the trainee ’s professional background.\n\nDay 6: Business Development – Overview a nd Best Practices\n\nDefining business development and understanding its sc ope.\nConducting account analysis and client qualification.\nMastering the buy-sell ladder model and building an ideal client profile.\nImplementing s trategies for customer loyalty and engagement.\n\nDay 7: The Business Plann ing Process\n\nUsing the STAR business planning process for strategic analy sis and goal setting.\nDeveloping customer surveys and preparing an account development plan.\nBuilding strong client relationships and chemistry with F.O.R.M. (Family\, Occupation\, Recreation\, and Money).\n\nDay 8: Creativ ity and Problem-Solving in Public Relations\n\nEnhancing critical thinking and lateral thinking skills for problem-solving.\nOvercoming mental blocks to creative thinking.\nUtilizing brainstorming and six thinking hats techni ques for innovative solutions.\n\nDay 9: Effective Negotiation Skills\n\nUn derstanding the difference between persuading and negotiating.\nThe five st ages of the negotiation process and critical negotiation rules.\nWorkshop: Completing your negotiation plan for PR campaigns.\n\nDay 10: Building and Leading the Business Development Team\n\nStages of team formation and how t o build a high-performance team.\nDefining team roles and motivation techni ques.\nWriting effective business proposals and learning tips for winning p roposals.\nWorkshop: Creating your own project proposal for a public relati ons campaign.\n\nWhy Attend this Course: Wins & Losses!\n\nMaster the art o f public relations and corporate communication\, enhancing your career as a public relations specialist or executive.\nDevelop strategic and creative public relations plans that align with your organization’s objectives.\nG ain practical knowledge on handling media relations\, managing crisis commu nication\, and navigating public relations ethics.\nLearn how to use modern tools such as social media and events to communicate messages effectively across multicultural and global audiences.\nObtain the expertise to evaluat e and measure the impact of your public relations strategies.\n\nConclusion \nThis course offers comprehensive training in public relations\, equipping you with the essential tools and skills needed to excel in corporate commu nication and media relations. From understanding PR basics to designing and implementing successful campaigns\, this course will provide you with prac tical experience that will immediately enhance your ability to manage and e valuate public relations strategies.\nWhether you're a seasoned professiona l looking to refine your skills or someone new to the field\, this course w ill help you become a successful public relations executive. LOCATION:Madrid DTSTAMP:20260612T025706Z DTSTART:20260712T034500Z DTEND:20260725T210500Z END:VEVENT END:VCALENDAR