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UID:9cb3cd653aeb3088641c0ba6f561b592@egytraining.org
SUMMARY:Mini MBA and Marketing Course
DESCRIPTION:Introduction\nThis Mini MBA and Marketing course is designed to
  equip participants with essential business and marketing skills\, offering
  a practical and strategic understanding of core business functions. The co
 urse emphasizes customer-focused marketing while providing insights into le
 adership\, financial management\, and modern marketing techniques. In just 
 five days\, participants will gain a comprehensive overview of business str
 ategy\, leadership\, financial awareness\, and digital marketing to thrive 
 in today’s dynamic business environment.\nCourse Objectives\nBy the end o
 f the Mini MBA program\, participants will be able to:\n\nUnderstand the ke
 y components of business management and strategic thinking within the conte
 xt of an Executive MBA.\nApply marketing principles to develop customer-foc
 used strategies.\nInterpret financial data for better decision-making\, eve
 n without a finance background.\nBuild leadership skills to effectively man
 age teams and drive business success.\nDevelop marketing plans using digita
 l tools and the latest trends\, including data analytics.\n\nCourse Outline
 s\nDay 1: Business Foundations & Strategy\n\nIntroduction to Business Manag
 ement & the Mini MBA Concept\nUnderstanding Business Environments: PESTLE &
  SWOT Analysis\nStrategic Planning & Gaining Competitive Advantage\nExplori
 ng Business Models & the Value Proposition Canvas\nEnhancing Decision-Makin
 g Skills through Critical Thinking\n\nDay 2: Marketing Principles & Custome
 r Focus\n\nExploring the Marketing Mix (7Ps) and Market Segmentation\nAnaly
 zing Customer Behavior & Mapping the Buyer Journey\nBranding Strategies\, P
 ositioning\, and Value Communication\nCreating Customer Personas & Implemen
 ting Targeting Strategies\nCase Study: Examining Successful Global Marketin
 g Campaigns\n\nDay 3: Financial Essentials for Non-Finance Professionals\n\
 nUnderstanding Key Financial Statements (P&L\, Balance Sheet\, Cash Flow)\n
 Budgeting\, Forecasting\, and Cost Management Techniques\nBreak-Even Analys
 is & Making Pricing Decisions\nUsing Financial Ratios and KPIs to Assess Bu
 siness Health\nCalculating ROI and Marketing Budget Essentials\n\nDay 4: Le
 adership\, Operations & People Management\n\nExploring Leadership Styles an
 d Building Emotional Intelligence\nUnderstanding Team Dynamics & Applying M
 otivation Theories\nEnhancing Operational Efficiency through Lean Managemen
 t Basics\nManaging Organizational Change & Cultivating a Positive Culture\n
 Building Skills in Effective Communication and Team Decision-Making\n\nDay 
 5: Digital Marketing & Business Growth\n\nMastering Digital Marketing Techn
 iques: SEO\, Social Media\, PPC\, Email Marketing\nCreating Content Marketi
 ng Strategies and Effective Brand Storytelling\nLeveraging Analytics and Me
 asuring Campaign Effectiveness\nBuilding an Integrated Marketing Strategy f
 or Sustainable Growth\nFinal Group Activity: Presenting a Mini Marketing Pl
 an\n\nWhy Attend This Mini MBA Course: Wins & Losses!\n\nDevelop essential 
 skills in business management and strategic marketing.\nLearn to create cus
 tomer-focused strategies that boost business growth.\nGain financial insigh
 ts even without a finance background through the Mini MBA in Project Manage
 ment module.\nMaster digital marketing techniques to keep your business com
 petitive.\nEnhance your leadership abilities and effectively manage teams w
 ithin any business setting.\nGain hands-on experience in business analysis 
 and marketing plan development.\n\nConclusion\nThe Mini MBA and Marketing c
 ourse provides a holistic approach to understanding business fundamentals a
 nd modern marketing practices. In just five days\, participants will gain p
 ractical knowledge in strategic planning\, financial management\, leadershi
 p\, and digital marketing. This course is ideal for managers seeking to enh
 ance their skills or entrepreneurs aiming to grow their business.\nWhether 
 you’re looking for a Global Mini MBA or an Executive MBA that focuses on 
 marketing\, this program delivers the skills needed to succeed in today’s
  fast-paced business world.
LOCATION:Dubai
DTSTAMP:20260615T032458Z
DTSTART:20260604T034500Z
DTEND:20260617T210500Z
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