BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Eventin//Event Calendar//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VEVENT UID:27ac96adb5f1940f8d57b8e25351debe@egytraining.org SUMMARY:Image making and reputation management DESCRIPTION:Introduction\nThe mental image of an organization is one of the key pillars of its success\, playing a critical role in supporting the ach ievement of its mission\, vision\, and strategic objectives. Understanding the concept of image making and its significance is essential\, as it helps protect the organization’s reputation from accusations and rumors while increasing satisfaction among the target audience. This ultimately enhances their interest in the organization’s services or products. The mental im age guides all personnel in contributing to the maintenance\, development\, and enhancement of the organization’s image locally\, regionally\, and i nternationally.\nThis intensive course aims to explore reputation managemen t strategies within organizations and their role in building a strong brand . It covers topics such as constructing a distinctive and positive mental i mage and reputation for companies and institutions\, deepening the understa nding of the image-making process\, and acquiring skills in planning\, mana ging\, maintaining\, and developing the mental image to support the organiz ation’s mission\, vision\, and strategic objectives.\nCourse Objectives\n By the end of this course\, participants will be able to:\n\nUnderstand the mental image and its components: Learn the essential elements of image mak ing and its importance in building a strong organizational image.\nRecogniz e the importance of the mental image and its implications in achieving stra tegic objectives.\nComprehend the stages of building the mental image: Lear n how to create and maintain a strong mental image that enhances the organi zation’s reputation.\nFamiliarize with strategies for building and suppor ting the mental image: Gain the necessary skills in reputation management\, including digital reputation management.\nAcquire skills in planning\, man aging\, maintaining\, and developing the mental image: Learn how to create a robust mental image that aligns with the organization’s vision and miss ion.\nIdentify obstacles and issues that distort the organization’s image : Learn how to address and overcome reputational challenges such as rumors and crises.\nDeepen understanding of the mental image and develop skills to effectively contribute to the organization’s objectives\, ensuring clari ty of the organization’s image and reputation among its target audience.\ n\nCourse Outlines\nDay 1: Understanding the Mental Image\n\nIntroduction t o the concept of image making.\nDefinition of image making and its importan ce in organizational reputation.\nTypes of mental images and their effects on reputation.\nKey components of the mental image.\nPrinciples of building a positive mental image.\nConsequences of a strong or weak mental image on organizational success.\n\nDay 2: Managing the Mental Image and Reputation \n\nReputation management and its importance in protecting the organization ’s image.\nDeveloping and protecting the mental image during crises.\nCha llenges and opportunities in digital reputation management.\nBuilding susta inable development plans for maintaining a positive mental image.\n\nDay 3: Corporate Reputation Management Strategies\n\nReputation management strate gies for enhancing and maintaining reputation.\nDeveloping a strategic comm unication plan to support the organization’s reputation.\nPlanning media programs to manage public perception.\n\nDay 4: Internal Communication and Evaluation\n\nEnhancing the strategic communication plan for the organizati on.\nEstablishing and improving an internal communication system to support the mental image.\nCreating a follow-up and evaluation plan for managing r eputation.\nProviding professional development programs to enhance employee performance in supporting the organization’s image.\nUnderstanding the s ocietal role of institutions in shaping their reputation.\n\nDay 5: The Imp ortance of the Mental Image\n\nThe critical role of the mental image in org anizational success.\nStrategic planning for maintaining and managing the i mage.\nUnderstanding the impact of different types of mental images on orga nizational reputation.\nLong-term planning for managing and improving the m ental image and reputation.\n\nWhy Attend this Course: Wins & Losses!\n\nGa in deep understanding of image making and how it affects reputation managem ent on a long-term basis.\nLearn best strategies for reputation management and how to implement them to respond to crises and challenges effectively.\ nMaster digital reputation management to handle the online aspect of reputa tion building and monitoring.\nDevelop the ability to create and sustain a positive mental image that aligns with the organization's mission and visio n.\nBuild essential skills in strategic communication\, media planning\, an d reputation management.\n\nConclusion\nReputation management is not just a reactive process for dealing with rumors or criticisms\; it is a comprehen sive strategy that enhances the organization’s ability to achieve its obj ectives. By learning best practices in reputation management and applying a dvanced strategies for digital reputation management\, organizations can bu ild a strong mental image that supports their long-term success.\nReputatio n management is an ongoing process that requires careful planning\, quick r esponses\, and regular evaluation. By applying the strategies learned in th is course\, participants will be equipped to improve their organization's r eputation and successfully manage their mental image both locally and globa lly. LOCATION:Riyadh DTSTAMP:20260614T220754Z DTSTART:20260816T034500Z DTEND:20260829T210500Z END:VEVENT END:VCALENDAR