EFQM Advanced Strategic Planning and Corporate Excellence

  • February 25, 2026 - March 26, 2026
  • Madrid

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Introduction
EFQM advanced strategic planning and corporate excellence training is essential for organizations aiming to induce substantive developments in their mission, general purposes, and detailed objectives. A robust strategic planning process is the only way to achieve development and improvement that permeates all parts of the organization, including daily management methods and the modification and enactment of change.

This course is designed to explore the principles of advanced strategic planning within the context of the EFQM framework. It will guide participants toward corporate excellence by illustrating how to achieve quality through the European Foundation for Quality Management (EFQM) model.

The EFQM Advanced Strategic Planning Course for Corporate Excellence is a comprehensive training program aimed at enhancing an organization’s performance using the EFQM framework. It equips professionals with the tools needed for effective corporate strategic planning, ensuring alignment with the principles of corporate excellence.

Participants will learn about corporate strategic planning, explore the process, and understand its definition in the context of EFQM training. The course also highlights what corporate excellence means and how the EFQM model drives continuous improvement toward achieving it.

What is Corporate Excellence?
Corporate excellence extends beyond traditional measures of success, taking a holistic approach to achieving sustainable competitive advantage and maximizing stakeholder value. This training incorporates a deep understanding of the EFQM model, which can be used to benchmark performance and drive improvements across all areas of an organization.

Targeted Groups

  • Leaders, managers, and administrators

  • Administrative and executive position holders

  • Heads of departments

  • Professionals aiming to develop work systems and procedures

  • Individuals seeking to enhance their strategic planning skills and experience

Course Objectives
By the end of the course, participants will be able to:

  • Apply best practices and methodologies for developing strategic plans aligned with EFQM excellence standards

  • Record, analyze, and evaluate corporate strategic planning processes against quality standards

  • Formulate strategies responsive to internal/external environmental requirements and performance quality

  • Implement strategic management stages according to recognized models of excellence

Target Competencies

  • EFQM Model introductions and history

  • Excellence Model criteria and strategy development

  • Relationship between strategy and EFQM

  • Vision development and institutional excellence

  • Creative planning and outstanding performance

  • Strategic planning and quality management

  • Designing practical planning systems

  • Steps and stages of the planning process

  • Supporting skills for strategic planning

  • Future leadership and strategic thinking


Course Content

Unit 1: European Excellence Model – Basic Introductions

  • Brief history of EFQM

  • EFQM as a global model for excellence

  • Excellence Model criteria calculation within institutions

  • Managing excellence through the EFQM model

  • Excellence equation and quality awards

Unit 2: Criteria for Excellence Model (EFQM)

  • Leadership

  • Policies and Strategies

  • Human Resources

  • Resources

  • Operations

  • Customer Results

  • Community Outcomes

  • Human Performance Results

Unit 3: Strategy Development

  • Relationship between corporate strategic planning and the EFQM model

  • Vision development

  • Mission and direction establishment

  • Strategic plans and program development

  • Implementation mechanisms aligned with Total Quality Management (TQM)

Unit 4: Building Strategy and Institutional Excellence

  • External and internal climate analysis

  • Strategic direction identification

  • Defining strategic objectives

  • Structuring strategy and tactical plans

  • Execution, monitoring, evaluation, and updating of strategies

Unit 5: Creative Planning and Outstanding Performance

  • Planning concepts and benefits for corporate excellence

  • Tactics vs strategy

  • Components of creative planning

  • Types of planning and applications

  • Practical planning exercises

Unit 6: Strategic Planning and Quality Management

  • Strategic planning concepts and characteristics

  • Strategic planning in global competition

  • Benefits of strategic planning

  • Porter’s role in strategic planning

  • Synergy between strategic planning and quality

Unit 7: Effective Planning System Design

  • Phases and steps of strategic planning

  • Common obstacles in planning

  • Innovative forecasting tools

  • Principles of effective planning (e.g., Japanese Model)

  • Scenario and contingency planning techniques

Unit 8: Supporting Skills for Strategic Planning

  • Control systems in strategic planning

  • Role of information systems

  • Strategic incentive systems

  • Effective communication systems

  • Role of work teams in planning

Unit 9: Future Leadership and Strategic Planning

  • Identifying future leaders and managers

  • Preparing for future challenges

  • Learning from Japanese leadership preparation models

  • Creative strategic plan development

  • Avoiding common planning mistakes

  • Strategic thinking and its effect on quality planning

Unit 10: Strategic Planning Laboratory and Management of Excellence

  • Developing action plans for departments

  • Avoiding planning process mistakes

  • Conducting environmental impact surveys

  • Reviewing past planning experiences


Conclusion
The EFQM Advanced Strategic Planning and Corporate Excellence course aims to embed the significance of corporate strategic planning within the EFQM framework. Participants will leave with an advanced understanding of corporate excellence and the tools to lead their organizations to new heights of quality and performance.

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